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Brazilians Want Pearly Whites

By: Sueli Ortega

Correspondent

Brazil is the No. 3 market for oral care products, trailing only the US and China, according to Euromonitor International. Last year, toothpaste sales rose 1.7% in value terms and 2.9% in volume terms. These gains were attributed to heated competition among the market leaders. Colgate-Palmolive dominates the Brazilian market with a 69% share, followed by Unilever (19%) and P&G (5%). According to a recent survey by Kantar Worldpanel, Brazilians second biggest beauty concern is whiter teeth....

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